- Description
- Curriculum
- Reviews
The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.
What is Content Marketing?
Why Content Marketing?
Curating vs. Creating Content
Use Content to Get Leads
Content Marketing and Social Media
Conclusion
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Content marketing is the use of any type of media as a tool for garnering exposure and __________ for your company or organization?
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When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to
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How much more leads per month B2B companies with blogs generate on average than non-blogging firms?
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The root of content marketing is __________?
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Content marketing gives you the ability to use your __________ and __________ to differentiate yourself from the competition.
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Posts can be?
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An eBook can be as short as 10 page or as long as how many pages.
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Curating content allows you to display your expertise because you are highlighting information that is the most valuable, accurate and ____________ to your customers.
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The keys to creating good content are ?
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Aweber, GetResponse and Constant Contact are popular _________ marketing tools.
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To promote free piece of content, you should create a _____________ form on your website to collect email address.
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Which of the following are steps of using content to organically generate leads? Select all that apply.
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Which one has a social media community with a strong business to business audience?
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Which of the following are social networking websites where you can promote your content? Select all that apply.
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Facebook has a paid service called _____________ that allows you to run ads on Facebook targeting a very specific demographic.
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Content marketing involves using the creation of content to implement a strategy for increasing sales and building an ______________
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Select all that apply from the following statements about content marketing.
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Content marketing can be used to get __________ leads for your sales funnel.
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Course details
Duration
1.5hours
Lectures
6
Quizzes
18
Level
Beginner
One Year Access
Access on all devices
Popular courses
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